What is an Investable Moment? It means you have created the capacity to be invested into at a higher cost. It is when you position yourself as a valuable and useful solution to a specific problem by clearly articulating real results that your target audience will receive and from your target audience vantage point, you were right on time in their life. You must know your value and what you bring to the table.

A Brand Statement is a positioning declaration to the market that attracts your ideal customer or client. It is a smart, copywriting strategy as well as a quick and catchy statement that can be naturally spoken in a quick conversation when someone asks “What do you do?”.

Your systems must be a part of your brand strategy because it is about the experience you want your customer/client to have. Mapping out your customer engagement journey is a key to this process that helps facilitate what type of systems you will need to make this happen.

Your brand's style begins with the end goal in mind, which is your TARGET AUDIENCE. From that vantage point, the style of your brand also known as your brand identity, is the development of the following: Your brand's style begins with the end goal in mind, which is your TARGET AUDIENCE. From that vantage point, the style of your brand also known as your brand identity, is the development of your brand’s theme/personality, color palette, typography, and voice.

Strategy is the art of planning direct actions that will help you achieve a desired result. Building a brand without strategy is like building a house without blueprints. You can pour the foundation, build some walls, add some windows, put a roof on it, but you will still end up with a house that isn’t sustainable.

I just ended the series on what branding is and now I want to reveal to you 3 reasons why branding is important. Again, there are people on the market that tries to downplay the role of brand development swaying emerging entrepreneurs into a shallow way of doing business, but if you don't honor the principle of branding, it won't help you yield a continual return on your investment of money, time, and energy you put in to selling your product or service. Many only focus on getting the money, but you don't simply want first-time customers and clients. You want loyal brand ambassadors. You want to take your potential customers and clients from first time engagers and followers to purchasers to free marketers where they use their mouth to tell everyone about your brand and their experience with you. So, let's talk about the 3 reasons why branding is important.

Here is part III of the Branding Basics series. In this post, I want to deal with the third concept of my branding definition. Just to recap, Branding is the culmination of your visual appearance, your customer’s experience, and your product/service deliverance. Let’ deal with this last component which balls down to one question: Did your product or service guarantee actually solve the pain point of the customer?

Welcome to Part II where I am teaching you about the second component to the definition of what branding is. In my previous post, Branding Basics Part i: Your Visual Appearance, I gave you my definition of branding which deserves a recap. Branding does not get the focus it needs with emerging entrepreneurs because it is downplayed by gurus who do not comprehend the importance of branding.

I want to talk about what branding is and the importance of it. There are some gurus on the internet trying to downplay the role of branding and any persons that tell you that branding is not important DOES NOT care about the sustainability, profitability, or longevity of your business.