Crystal Morris is a Financial Strategist & CEO of Born Financially Fierce (BFF) is an organization dedicated to making money your Best Friend Forever, by empowering women and girls of all ages to develop a confident and positive relationship with money. She helps them to connect with and understand money as a viable resource for a productive and fulfilling life. Her brand goal is to deliver high quality subscription boxes that will deliver vital financial information and be totally classy and bold, provide vital financial information in presentations, group lessons via schools/community sessions, and have an impact on the women/girls lives and their legacy.

Crystal is passionate, intelligent, & sophisticated woman who is educated in the realm of finances with a background working with corporations, individuals, and faith-based brands. Her Brand Archetype is the Magician which sincerely matches her personality. Crystal is fun to be with and wanted her brand to reflect sophistication, wealth, legacy, transformation, and mastery. Magician brand archetypes focus on transformation & discovery so when we began to develop her brand we chose feminine & flirty colors and added gold to represent sophistication and legacy.