3 Keys to a Successful Brand: Systems

Let’s talk about BRAND KEY #2: Systems.

Your brand's system is the machine that inputs data & outputs data when it is engaged. It must be seamless, not only for the customer, but also for the company. Types of systems include:

• Website (Forms, newsletters, call to action buttons, navigation, etc.)

• Email Marketing Software (send emails manually & via automation with purposeful email sequences)

• Lead Magnets

• Landing Pages

• Payment Gateways

• Booking/Scheduling Applications

Your systems must be a part of your brand strategy because it is about the experience you want your customer/client to have. Mapping out your customer engagement journey is a key to this process that helps facilitate what type of systems you will need to make this happen.

In conclusion, brand Strategy is all about understanding the industry you are trying to become an expert in and clarifying your target market. Developing a brand that not only attracts your target audience, but converts them into loyal, lifetime customers and/or brand ambassadors requires getting into the details about who you are trying to market to.

You have to evaluate the pain points they have that would make them decide to buy or sign up for your offer as well as at what point in their life/journey they need it. You also need to evaluate their behaviors like where they hang out and their interests. Knowing your target audience's pain points is a solid element to bringing your brand strategy all together.

If you can identify the "reason" why they need your offer FROM THEIR VIEWPOINT, and be able to articulate it in the everyday language that they speak, and then create the style and have the system that makes all of this possible, you are well on your way to attracting your ideal customer & having an outstanding brand.

I hope this blog blessed your life.

If you want to know your brand archetype, take the free Brand Archetype Discovery Quiz here.

Share your thoughts in the comments below.

- Quiana J. Speaks

Are you ready to talk through your Brand Archetype with me? I want to invite you to a :60 Brand Strategy session if you want help with this. In this Brand Strategy Sesh, we will discuss your Brand Archetype and the next steps you should take towards developing your brand. Hope to see you on the other side.

Interested? Click HERE to book your :60 Brand Strategy Sesh today.