Developing Your Authentic Brand Statement

A Brand Statement is a POSITIONING declaration to the market that attracts your ideal customer or client. It is a smart, copywriting strategy as well as a quick and catchy statement that can be naturally spoken in a quick conversation when someone asks "What do you do?"

This statement becomes the core of all of your brand messaging and guides all those who work for the brand towards the intention of the brand. It can be used in all forms of marketing, print collateral, websites, bios, etc. The goal of this statement is to be compelling and persuasive.

Your brand statement should NOT be overtly confusing in language but should use the voice of the ideal customer. It is a one or two-sentence phrase that describes a company’s mission, expertise, and promise. It must be empathetic, memorable, and the target audience must be the HERO of the statement.

My Brand Statement Framework consists of 4 parts that helps you develop a concise brand positioning statement for your brand. It consists of the following:

• #1 [ Insert Verb: teach, empower ]

• #2 [ Insert target audience ]

• #3 [ insert the what/how ]

• #4 [ insert the ultimate goal/pain point ]

Examples:

I empower creators to make their best work and get it in front of the audience they deserve.

I provide Virtual administrative support services for small businesses & entrepreneurs who want to mitigate the overwhelm of growing their brands.

I help Kingdom Women build Kingdom brands with presence, power, & profits to match. (this one is mines)

Ok. Now it is time for you to develop yours. Put your statement in the comments below.

I hope this blog blessed your life.

- Quiana J. Speaks

Are you ready to develop your Brand Statement with me? I want to invite you to a :60 Brand Strategy session if you want help with this. In this Brand Strategy Sesh, we will dig into my 4-part Brand Statement Framework(TM). Hope to see you on the other side.

Interested? Click HERE to book your :60 Brand Strategy Sesh today.