Make Yourself an "Investable Moment"!

Make Yourself an "Investable Moment"! It means you have created the capacity to be invested into at a higher cost. It is when you position yourself as a valuable and useful solution to a specific problem by clearly articulating real results that your target audience will receive and from your target audience vantage point, you were right on time in their life.

You must know your value and what you bring to the table.

The Bible says that God prepares a table in the presence of your enemies (Psalms 23:5).

Why does He do this? Because while the enemy thinks you have no value, that you are just a washed up, nobody, that you are not enough or good enough, God begins to move in your life and set you up to prove the enemy wrong.

Now, when the table is spread, it does NOT mean that you should treat your enemy as an enemy. Matter of fact, the Kingdom functions differently. It says you are to bless your enemies. So, do you flaunt your status in the Kingdom, your wealth and your empire, or do you give your enemy a plate? The Kingdom is for the pure at heart.

You cannot bless anybody in the market if you don't see yourself as a BLESSOR.

To bless means to empower to succeed, so a BLESSOR is an investible asset who in turns empowers YOU to succeed in something.

According to compellingtruth.org:

The Abrahamic covenant is a unilateral covenant that God made with Abraham. A unilateral covenant is an agreement made between two parties, in which only one of the parties has responsibility to act. In the case of the agreement between God and Abraham, God was the only one who was required to act, making it a unilateral (or unconditional) covenant. The Abrahamic covenant is found in Genesis 12:1-3. Abram was a man living in ancient Mesopotamia, a descendent of Noah through Shem (Genesis 11:10-27). One day, God called to Abram and gave him a command that was also a promise: "Go from your country and your kindred and your father's house to the land that I will show you. And I will make of you a great nation, and I will bless you and make your name great, so that you will be a blessing. I will bless those who bless you, and him who dishonors you I will curse, and in you all the families of the earth shall be blessed" (Genesis 12:1-3). This promise is what we now call the Abrahamic covenant.

If you still live your life and run your business looking for a blessing, you been doing it all wrong and your perception is holding you back from greater. You need to position yourself as blessor. The table has been spread and God gets the glory, but you won't express the manifestation of His glory by thinking you are not good enough for the table.

So God has called you to be a blessing and to bless nations. A nation is a large body of people united by common descent, history, culture, or language, inhabiting a particular country or territory (united characteristic).

Each and every one of us has a NATION designated to us as an assignment. Our family is a nation. Our community is a nation. Our church is a nation and the folks we are called to in the marketplace is a nation - a large body of people united by a common thread - your target audience.

Let's talk from the vantage point as if you know your value and what you bring to the table but you are not getting clients or sales.

Many times, entrepreneurs and brands try to sell products and services but your clients and customers are not buying the product or the service. They are buying what the product and/or service offers.

You can clearly identify this by asking yourself this ONE STRATEGIC QUESTION:

What type of experience and result does my customer/client get when they engage my offer, product, or service?

If you can answer that, you are on the right track.

For example: Many restaurants are not just selling food, they are selling an experience and an atmosphere.

Cooper's Hawk Winery Restaurant is an upscale, casual restaurant. When you go to their website, it says this before you even scroll down:

Handcrafted Wine.

Modern Casual Dining.

We passionately believe that food and wine hold the power to forge lasting connections, setting the table for a life well lived. We invite you to join us for an experience filled with memorable moments built upon food, wine, and friendship. Cheers!

What are they really selling? The opportunity to forge lasting connections and a life well-lived and a place to create memorable moments built upon food, wine, and friendship.

Here is another example:

Scents of Serenity Organic Spa

Scents of Serenity is Richmond, Virginia’s original organic spa offering massage and skincare services in a beautiful resort style atmosphere.

Whether you are seeking to spend quality time with someone special or you wish to escape on your own, Scents of Serenity Organic Spa provides the ideal environment for one’s physical and mental renewal. From the beautiful aromas that scent the air to the visual experience at each location, every detail we offer sets the stage for a truly peaceful and tranquil experience.

Let me use myself as an example.

I am a Brand Development & Life Coaching Agency helping women discover, develop, & deploy their brilliance into the marketplace as a Kingdom brand that has presence, power, & profits to match. I use my creative superpower to expand her client’s gifts, talents, expertise, and education & transform it into profitable services, programs, memberships, products, digital courses, & transformational content that attracts the target audience & creates various income streams. From ideation to manifestation, Quiana J is a Life & Brand Architect who delves deep into the mission & market of her client, provides revelatory insight that disrupts the mind to embrace wealth possibilities, and builds bold & sophisticated brands with critical strategy, authentic style, & integrated systems that allows the entrepreneur to focus on what matters most – serving their target audience from an authentic place & making impact in people’s lives. I provide life & business coaching, brand ideation coaching, comprehensive brand strategy, done-for-you brand development services, & transformational events, programs, & digital courses.

But this is not what I sell. What I sell is this:

• Wealth Opportunities

• Life & Purpose Fulfillment

• Release from a Dead & Mediocre Life

• Mitigation from the overwhelm of building a brand

• Shortening of the Learning Curve as an emerging entrepreneur in the market

• Freedom from Limiting Beliefs

• Mentorship & community to connect & network

And how I attract clients to my brand is by identifying the pain point of my target audience:

• You are here because you sense you are mantled for the marketplace but:

• You do not know where to begin with building your Kingdom brand

• You have been piecemealing your business together & it doesn’t reflect your excellence or your personality

• You have become completely overwhelmed with building your brand & beginning to suffer under the defeat of limiting beliefs

So, here is your homework:

Look at what you are selling and how you are posting on social media and the language you use on your website. Is it giving your audience the technicalities of what they will receive or the added value, the immaterial part of what they will receive?

If not, go back to the drawing board and develop a real brand voice that articulates to them what they really want.

AGAIN: What type of experience and result does my customer/client get when they engage my offer, product, or service?

If you can answer that, you are on the right track.

I hope this blog blessed your life.

- Quiana J. Speaks

Are you ready to develop your Brand Voice/Story? I want to invite you to a :60 Brand Strategy session if you want help with this. In this Brand Strategy Sesh, we will dig into my 4-part Brand Story Framework(TM). Hope to see you on the other side.

Interested? Click HERE to book your :60 Brand Strategy Sesh today.